Jollibee is a phenomenal success story: what began as a two-branch ice cream parlor in 1975 offering hot meals and sandwiches became incorporated in 1978 with seven outlets to explore the possibilities of a hamburger concept. Thus was born the company that revolutionized fast food in the Philippines.
Greenwich Pizza is one true Filipino pizza chain – a small entrepreneurship that made an extraordinary leap to the big league. What started out as a small over-the-counter pizza store in the Greenhill’s Commercial Center in 1971, is now the Philippines’ biggest pizza chain.
Owing to its heritage of bringing families and friends together through its delicious, elegantly-designed cakes and other specially prepared products, Red Ribbon captures this core benefit in a campaign that best summarizes what the company has stood for over the years, "Whatever the celebration, it's more beautiful with a Red Ribbon."